Generative Engine Optimization

A strong website is worth little if AI assistants don't recognise it as a source. More and more people now research directly in ChatGPT, Perplexity or Google's AI overviews – and get finished answers there instead of scrolling through a list of links.

Generative Engine Optimization (GEO) makes sure your content shows up in exactly those answers - cited, linked and recommended as a trustworthy source. It's not about tricks, but about machine-readable structure, clear statements and verifiable authority.

Generative Engine Optimization – here's what I actually do:

• Server-rendered HTML that stays readable without JavaScript
• Structured data (Schema.org / JSON-LD) for organisation, articles and FAQs
• A maintained llms.txt that points AI crawlers to your key content
• Content that answers its core question in the first few sentences
• Evidence through sources, numbers and real projects
• Monitoring of AI citations and brand mentions

No buzzword games - just a website that language models understand and recommend in their answers.

For me, GEO isn't an add-on but the logical next step from technical SEO. Whether a small business site or a complex platform: your content meets the requirements to stay visible in AI-driven search too.

Want your company to be recommended in AI answers too?

I'll help you put the technical and editorial foundations in place – so ChatGPT, Perplexity and others find, understand and cite you.